Trade-show attendance has dropped to less than half of pre-Covid levels. Now that educational event sponsors make content available online, physicians no longer have to be physically present. Those who aren’t present have no chance to walk exhibit halls. Even before Covid, exhibit halls were ineffective for new customer prospecting. Physicians have just a few hours to tour halls several football fields wide. Many only visit the booths where they are already customers. Only a tiny number of booth visitors are prospects, much less well-qualified prospects.