About Physician Direct®

Physician Direct

stan c. herrin headshot

Stan C. Herrin

stan c. herrin headshot

Stan has spent his entire 41-year career serving health care providers. After taking three separate eye-care publications to No.1 in their markets over a period of 20 years, he served as CEO and general partner for a start-up company that published Outpatient Surgery Magazine and hosted the annual OR Excellence Conference & Exhibits.

The Association of Operating Room Nurses purchased the publication and the meeting in 2018. Mr. Herrin and his staffs have won a total of seven Neal Awards, often called the Pulitzer Prize of business and technical journalism. He is a graduate of the University of Missouri School of Journalism.

michael L. woodhull headshot

Michael L. Woodhull

michael L. woodhull headshot

Mike has 40+ years of sales and sales leadership experience. He is a founding partner in the start-up company that published Outpatient Surgery Magazine and hosted the annual OR Excellence Conference & Exhibits.

Mr. Woodhull served as Vice-President of Sales and chief advisor to the general partner until AORN acquired the publication and meeting in March 2018. During the earnout period he continued to oversee the sales effort and exceeded the performance required to achieve the highest possible final valuation and payment. Mr. Woodhull is a graduate of Missouri Southern State University, and served as an officer in the United States Army Reserve.

Steve Archibald headshot

Steve Archibald

Director, Physician and Client Engagement
Steve Archibald headshot

Steve worked with the founders as the Director of Marketing for Outpatient Surgery Magazine for 12 years and remained with the publication for another 2 years after it was acquired by AORN. Steve helped the publication launch the OR Excellence Conference & Exhibits and later assumed overall responsibility for the conference, including the reverse trade show where he helped recruit healthcare executives to participate.

He started consulting for Physician Direct® in 2021 and came on board full-time in 2022 to manage all the physician recruiting activities as well as working with clients. Steve had a long career in finance, marketing and sales prior to joining Outpatient Surgery Magazine and is a graduate of Ithaca College.

Keith Dangel

A seasoned sales leader in spinal medical technology, Keith Dangel leverages over 17 years driving strategic innovation and entrepreneurial success. A Furman University graduate, Keith founded and led Kmerica, a distributorship specializing in spinal technologies for 13 years. His tenure as Program Director of Clinical Strategy at Medtronic advanced his expertise, developing impactful adoption programs. Previously, Keith spent 6 transformative years as Director of Sales for Baseball America.
Well-rounded from his diverse background, Keith built a reputation as a pioneer of disruptive spinal technologies over transient trends.

He forges connections across surgeons, hospital executives, and industry influencers. Keith’s vision for transformative solutions positions him to now head Physician Direct’s Spine Service, continuing to introduce cutting-edge technologies to targeted surgeons through extensive relationship-building using the Physician Direct platform.