Surgical navigation systems. Flexible intermedullary nails. Augmented reality. Cryoanesthesia. Every year, important new advances make the scene with the promise to change patient care and practice. Yet it’s harder than ever to keep up with them, as the number of medical products FDA approves each year has quadrupled, and the time physicians like you have to evaluate them has shrunk due to EHRs and other administrative tasks.

There’s a better way. Welcome to Physician Direct, a new solution based on a decade’s worth of experience from the founders of Outpatient Surgery Magazine and the OR Excellence Conference.

Physician Direct is based on a popular in-person health-care “business speed dating” event we innovated called One to One.

Over two mornings, providers and vendors participated in 40 intense 5-minute in-person meetings. Sophisticated matchmaking technology ensured that each meeting was highly relevant.

Participating providers lauded the event as fast-paced, informative and fun. They said it enabled them to see products they never would have seen otherwise, and that those products made big impacts on their facilities.

Physician Direct uses a similar meeting design. But thanks to the powerful Insight Gateway meeting-delivery technology, all the meetings happen online; you can participate at a time and place of your choosing. It’s easy to use: Simply sit down in front of your computer and click a link to start your rapid-fire hour of brief, to-the-point meetings with experts from medical technology companies. At the end of each brief meeting you’ll decide whether you are interested in continuing the conversation. Sales reps get notified of your decision automatically.

The Physician Direct Founders


Stan has spent his entire 41-year career serving health care providers. After taking three separate eye-care publications to No.1 in their markets over a period of 20 years, he served as CEO and general partner for a start-up company that published Outpatient Surgery Magazine and hosted the annual OR Excellence Conference & Exhibits. The Association of Operating Room Nurses purchased the publication and the meeting in 2018. Mr. Herrin and his staffs have won a total of seven Neal Awards, often called the Pulitzer Prize of business and technical journalism. He is a graduate of the University of Missouri School of Journalism.


Mike has 40+ years of sales and sales leadership experience. He is a founding partner in the start-up company that published Outpatient Surgery Magazine and hosted the annual OR Excellence Conference & Exhibits. Mr. Woodhull served as Vice-President of Sales and as chief advisor to the general partner until AORN acquired the publication and meeting in March 2018. During the earnout period he continued to oversee the sales effort and exceeded the performance required to achieve the highest possible final valuation and payment. Mr. Woodhull is a graduate of Missouri Southern State University, and served as an officer in the United States Army Reserve.